How are you going to market for your business?

Advertising can be expensive, and in a tight economy, many small businesses and up-and-comers cut their marketing budgets first because of cash flow concerns. However, when times are tough, it’s even more important to keep your business brand front and center. During times of economic downturn, while you might consider cutting your advertising budget, some experts say that you may have more to gain by increasing your ad spend. The New York State Small Business Development Center advises that by boosting your advertising “you can create a dominant presence: the business that stands out while others are fading into the background.” If media outlets are experiencing a drop in advertising, you may also be able to negotiate better rates. Marketing and advertising is an investment, not an expense. An average cost of advertising is usually 1 to 5% of gross sales, which can vary according to location, local advertising rates, and industry. This amount can also vary depending on what median you would want to go through; Radio advertisements per week are around $200 per week, while television advertisements are around $700,000 per week. Hopefully the information I’m sharing with you below can help put your business on its feet without spending a million for a week of advertising.   With the current state of the economy, many people cannot afford some or even most higher-end products that are available to all classes. The first step in the process of advertising is to target your market base. The target consumer includes the person who ultimately buys the product, as well as those who decide what product will be bought...