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Creativity can be useful to find alternative and better way of performing, discarding the idea that the better solution is always and necessarily the one providing continuity with the past. If creativity is not used properly, there may be the risk of focusing on the real explanations motivating the selection of a present procedure, without moving forward to find alternative solutions. Another risk could be to attack with criticism the whole present system without providing alternative solutions.

Becoming creative is one of the most important processes of lateral thinking: it is not an attack, a criticism or a way to demonstrate that the status quo is inadequate, but it is a challenge to “uniqueness”, an explorative research of other possible solutions.

We as IT Support must be creative with our services in IT, but as technology changes, we must as well. New versions of a particular item are from creativity, new waterproof phones, auto texts, fingerprint logins this is all creativity.

Making repairs simpler or efficient should also be expected. Challenge may concern the factors influencing the way of thinking: dominant concepts, assumptions, constraints, essential factors, factors to be avoided, and dichotomous polarizations.

I know that when I need something repaired, I want it fixed immediately, no cost, I wish I could do it myself and wish some pieces were not so patented so I could substitute. All this is my logic of creativity forming another way to perform a normal task. Often we do a thing to satisfy someone (clients, customers, retailers, dealers, chiefs, etc.) or to conform to an imposition (i.e. maybe procedural modifications are not compatible with the present informative system). Or, in addition, strength points, style or reputation may constitute constraints.

I feel our creativity is our survival. This analysis aims to discard concepts and ideas, which are still surviving simply for historical continuity sake. We are the Millenniums and every day in the modern era is a creative challenge just to maintain why not use in our repair services?

IT is going through a time of huge transformation. Not just from a media agency point of view, but across all parts of the value chain, from the media owners, companies, to the agencies and ultimately the marketers and advertisers.

Cell phones have become so ubiquitous you would likely be taken aback if a customer told you he didn’t have one. It’s not just your perception; in 2011, the majority of Americans — 83 percent — owned a cell phone, according to “Entrepreneur” magazine, and almost half of those were smartphones. By 2014 it’s predicted that more 80 percent of cell phones will be web-enabled, allowing their owners to browse the Internet from virtually any location.

http://smallbusiness.chron.com/cell-phone-marketing-strategy

So concluding, Creativity can be useful to find alternative and better way of performing, discarding the idea that the better solution is always and necessarily the one providing continuity with the past. We should welcome our views and encourage more efficient ways of repair in every time we can.

Thank you,

Ken C, IT Computer Support,MATC